Coffee is a high-margin add-on, but machines at every outlet mean big capex, servicing and baristas who leave. STIR is a liquid specialty coffee concentrate made from 100% Chikmagalur Arabica. One recipe card (20 ml of STIR, 150–160 ml of milk) gives you the same iced latte in your first outlet and your fiftieth.
| Drink | How |
|---|---|
| 20 ml STIR Speciality + 150–160 ml cold milk + ice | |
| 20 ml STIR Speciality + cold milk + ice cream, blended | |
| 20 ml STIR Speciality + 150–160 ml hot milk | |
| STIR Filter + hot milk + sugar | |
| 20 ml custom-flavoured STIR (e.g. hazelnut, caramel) + cold milk + ice |
| Per cup | |
|---|---|
| about ₹20–25 | |
| about ₹35–40 | |
| about 80% margin |
Your margin depends on your menu price and milk cost.
For black coffees, lattes, iced coffees & more. 100% Arabica from Chikmagalur. No sugar. No preservatives. Rich, smooth & versatile.
For authentic South Indian filter coffee, hot or iced. Made with carefully selected coffee for a rich, bold & aromatic cup. No sugar. No preservatives.
| Coffee concentrate per cup | About ₹20–25 per cup (20 ml of STIR per cup) |
|---|---|
| Total cost per cup | About ₹35–40 with milk, sugar and ice |
| Example margin | Iced latte sold at ₹190: STIR about ₹20 + milk and ice about ₹15 = about ₹35, so about 80% margin |
| Shelf life | 9 months unopened |
| Equipment needed | None |
| Dispatched from | Mumbai or our factory in Karnataka |
| Delivery | 3–5 working days to metro cities, 6–7 working days elsewhere |
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