Both give you coffee in seconds without a machine, but they're made differently and taste different. Instant coffee is brewed coffee that's been dried into powder or granules. Coffee concentrate is strong liquid coffee that you pour and dilute. Here's how they compare.

STIR Coffee Concentrate by Brew-Casso

At a glance

Instant coffee

Coffee concentrate

Form

Powder or granules

Liquid

How it's made

Brewed, then spray-dried or freeze-dried

Brewed strong and kept as a liquid

How you use it

Dissolve in hot water or milk

Pour into hot or cold milk or water

Cold drinks

Needs whisking or a little hot water first

Mixes straight into cold milk

Taste

Often flatter, sometimes bitter

Closer to freshly brewed coffee

Shelf life

Long, if kept dry

Months unopened; fridge after opening

Measuring

Teaspoons, varies cup to cup

Spoon or pump, same every time

How instant coffee is made

Coffee is brewed in large batches, then the water is removed. Spray-dried instant is sprayed into hot air, which leaves fine powder. Freeze-dried instant is frozen and dried under vacuum, which leaves granules and keeps a little more flavour. Drying removes much of the aroma, which is why many instant coffees taste flat. Many instant blends also use Robusta beans or chicory to keep the cost down.

How coffee concentrate is made

A concentrate is coffee brewed much stronger than a normal cup, then kept as a liquid instead of being dried. You add milk or water to bring it to drinking strength. Because it's never dried, more of the coffee's aroma and body stays in the cup.

Which tastes better in Indian coffee drinks

Cost per cup

Instant coffee usually costs less per cup. Coffee concentrate costs more, but it replaces a café drink, not a jar of instant. At home, a STIR cold coffee costs a fraction of the same drink at a café.

Which should you buy

Try a concentrate

STIR Speciality is 100% Chikmagalur Arabica with no sugar and no preservatives. Use 20 ml in 150–160 ml of hot or cold milk. For filter coffee, STIR Filter is 80% coffee and 20% chicory. Start with our cold coffee recipe, which takes 2 minutes.

FAQs

Is coffee concentrate stronger than instant coffee? In the bottle, yes. It's meant to be diluted. In the cup, strength depends on how much you use. 20 ml of STIR in 150 ml of milk makes a regular-strength latte.

Can I use concentrate instead of instant in recipes? Yes. Swap a teaspoon of instant dissolved in water for about 20 ml of concentrate, and reduce other liquids slightly.

Can I make dalgona coffee with concentrate? Classic dalgona whips instant coffee with sugar into foam, which liquid concentrate can't do. For the same look and taste with STIR, top iced milk and concentrate with whipped cream: easy dalgona-style coffee.

Does concentrate have more caffeine? Per ml, yes, because it's concentrated. Per cup, it depends on how much you pour.

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